Maxime McKenna

Develop long- and short-form content to drive engagement and conversation, supporting end-to-end strategies from ideation to execution.

Leverage AI tools to enhance copywriting and SEO efficiency for a content-marketing startup, optimizing content creation, personalization and performance analysis of geographically targeted verticals.

Develop and implement quality-control guidelines for brand alignment, SEO, voice and style that help

Manage localization of French and German content into English, allowing clients to make inroads into the U.S. and anglophone markets while building rapport with international partners.

Plan and execute research projects, distilling findings into written deliverables that advanced scientific and expert discourses.

Organized >30 learning modules, achieving 95% learner satisfaction by evaluating and implementing learning management systems and digital platforms for the creation of interactive learning content.

Oversaw event budget and coordinated with local service providers, internal departments and remote colleagues to execute an international program with participants from across Europe and the United States.

Managed requests-for-proposal pipeline from identification of opportunity to delivery, fostering collaboration among internal and external stakeholders to ensure seamless marketing operations representing >500M USD in potential new business.

Translated complex technical content, financial concepts and investment portfolio performance data into compelling and digestible narratives to engage institutional B2B and retail B2C customers.

Lead active outreach to >100K adult learners from diverse national and cultural backgrounds while using social media and online channels to nurture user community and promote engagement.

Developed multimedia online-learning content from the bottom up, continuously improving offerings with the help of data insights.